UNRELEASED 2024 TV CAMPAIGN

Role: Creative Director
Group Creative Director: Michelle Underwood
Associate Creative Director (Art): Wes Jones
Associate Creative Director (Copy): Bryan Miguel
Executive Producer: Sarajane Gallagher

Production: MJZ / Director: Craig Gillespie
Post-Production: Exile / Editor: Kirk Baxter

The ultimate success story, until it wasn’t.
A trip to Cannes inspired our team to challenge an established brand’s saccharine tone and take it to a fresh, more human and relatable space for it’s audience.

We came up with work that was spot-on for the strategy, wrote hilarious scripts, worked with top-quality talent and edited work that we were all (client included) very, very proud of and eager to submit for awards.

Then, minutes before launch, this $6 million campaign was sadly shelved due to unrelated bad press for this brand.

Password available upon request.